This course equips students for a career in international marketing by developing critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.
Modules include: Advanced business practice; sustainable strategy (from planning to implementation); leading in a changing world; finance, funding and legislative frameworks for success; marketing in a global age; retail marketing management; buyer behaviour analysis (the psychology of buying); alternative markets; creativity; organisation internship or global business simulation or consulting project or dissertation.
Course Additional Entry
A 2nd Class honours degree (2.2) or above; English Language IELTS 6.5 or equivalent; no work experience required.
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