A market is defined by what individual people need, want or desire. The key to effective marketing and business success is understanding and responding to what your customers tell you. The Global Marketing Management pathway explores contemporary marketing strategy and practice, tapping into the latest developments in the global marketplace.
Term 1 core modules: communication and research in business; economics for global business; global perspectives; and introduction to sustainable global management. Term 2 core modules: creative behaviour; financial accounting and analysis; principles of law; and quantitative business analysis. Term 3 core modules: business planning in a global context; personal development planning; principles of global marketing; principles of organisational behaviour. Core modules for students who do not undertake a work placement in terms 4'6: managing content for products, brands and services; managing uncertainty; marketing; planning and auditing; research methods; strategic analysis and management; strategic marketing management; pathway research project; and 3 elective modules. Students who undertake a work placement in Terms 5 and 6 will study the following modules in Terms 7 and 8: strategic analysis and management; strategic marketing management; pathway research project; and 2 elective modules. Elective modules: branding; change management for corporate sustainability; company analysis and valuation; design and the law; design finance; design leadership; entrepreneurship and new business; environmental sustainability; financial portfolio management; global media management; global political economy; innovation for sustainable global enterprise; interactive and digital marketing; Islamic finance; management and technology; management issues for the global family business; managerial finance; managing advertising copywriting and marketing communications; managing strategic design; market analysis; multinational financial management; organisational politics; people, sustainability and SMEs; social innovation; strategic marketing management; sustainability in emerging economies; sustainability in practice; sustainability'led marketing; the global manager; wealth management.
|Duration & Attendance||Qualification||Tuition fees|
- International qualifications
- IELTS 6.0