Birkbeck, University of London

Course Introduction

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.

Course Modules

You complete 8 modules and write a 12,000'word dissertation. Full'time modules: Brand management; consumer behaviour; marketing communications; marketing management; marketing research; marketing strategy and planning; public relations; relationship marketing.

Course Additional Entry

Normally at least a second'class honours degree in any subject area from a UK university or a non'UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non'standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub'tests.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £14,075  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £9,950  Academic year. First year home fees
2 years
Part Time Evening
MSc (Postgraduate) £7,050  Academic year. First year overseas fees
2 years
Part Time Evening
MSc (Postgraduate) £4,975  Academic year. First year home fees