London South Bank University

Course Introduction

The course aims to extend the understanding and competence gained via professional qualifications, and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Course Modules

Semester 1: research methods; integrated marketing communications; cross cultural buyer behaviour; creative and media strategy; finance and HR for marketing; strategies for international market entry; marketing communications. Semester 2: international brand management; international pricing and performance; research methods; integrated marketing communications; marketing communications; digital and social media; emerging issues in marketing communications; international marketing; market driven marketing; social marketing strategy; global operations and logistics.

Course Additional Entry

Applicants must have at least one from: CIM chartered post'graduate diploma in marketing; CIM professional postgraduate diploma in marketing; IDM diploma in digital marketing; IDM diploma in direct and digital marketing; IDM diploma in digital marketing with B2B; IDM diploma in direct and digital marketing with B2B.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £4,950  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £4,620  Academic year. First year home fees
1 year
Part Time
MSc (Postgraduate) £4,950  Academic year. First year overseas fees
1 year
Part Time
MSc (Postgraduate) £4,620  Academic year. First year home fees