This course addresses the key issues in corporate communications and marketing. Students explore the principles and practice of public relations and internal communications, as well as the impact of cross'cultural management communications. They also investigate the importance to organisations of managing corporate social responsibility. Students develop a firm appreciation of the core marketing principles and practice from which all communications'related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition they learn about the value of market research to help make sound communications decisions.
Modules include: Public relations; the internal communication environment; cross'cultural management communication; integrated marketing communications; managing corporate social responsibility and sustainable development; global marketing management; planning your career in marketing and communications; data analysis; market research; research methods and dissertation.
Course Additional Entry
A 2.1 Honours degree or equivalent in any subject; for speakers of English as a 2nd language, academic IELTS of 6.5 overall.
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