King's College London

Course Introduction

This course prepares students to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Course Modules

Modules include: Consumer behaviour; international marketing; marketing strategy and planning; marketing theory and practice; research in marketing; plus optional modules.

Course Additional Entry

A 2.1 Honours degree in social sciences (in management, economics; sociology; or other appropriate social science subject) or an equivalent overseas qualification.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc (Postgraduate) £22,000 ???abroad???
1 year
Full Time
MSc (Postgraduate) £10,500 ???home???
2 years
Part Time
MSc (Postgraduate)