This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.
Modules include: Brand management; understanding consumer behaviour; organisational behaviour; introduction to marketing theory and concepts; relationship and network marketing; research methods for marketing.
Course Additional Entry
A 2.1 degree; or overseas equivalent; where English is not 1st language IELTS 6.5; TOEFL (CBT) 237; TOEFL (written test) 580; Warwick English Language Test (WELT) BCC.
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