Queen Mary, University of London

Course Introduction

This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.

Course Modules

Modules include: Brand management; understanding consumer behaviour; organisational behaviour; introduction to marketing theory and concepts; relationship and network marketing; research methods for marketing.

Course Additional Entry

A 2.1 degree; or overseas equivalent; where English is not 1st language IELTS 6.5; TOEFL (CBT) 237; TOEFL (written test) 580; Warwick English Language Test (WELT) BCC.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £16,750  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £10,750  Academic year. First year home fees