London South Bank University

Course Introduction

Since its introduction, the marketing programme has enjoyed strong links with the Chartered Institute of Marketing (CIM). This award is accredited by the Chartered Institute of Marketing as part of their Dual Award Programme. Only a limited number of universities in the UK hold such accreditation. As a result, our graduates are allowed direct entry with exemptions onto the CIM Professional Postgraduate Diploma in Marketing. The direct and digital elements of this programme are accredited by the Institute of Direct Marketing. Students on these units qualify for entry to the IDM Certificate in Direct & Digital Marketing.

Course Modules

Year 1: practical introduction to marketing (double module); marketing environment; business systems: a marketing perspective; professional practice and organisational behaviour; accounting for marketers. Year 2: consumer and buyer behaviour; managing the offer; supply chain management and logistics; marketing research; integrated marketing communications. Optional electives: marketing ethics and law; digital marketing; retail marketing. Year 3: marketing project; marketing strategy and planning; international marketing; marketing for the twenty first century; brand management. Optional electives: public relations; direct and digital marketing strategy; social marketing strategy

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons) £9,000  Academic year. First year home fees
4 - 6 years
Part Time
BA (Hons)
4 years
BA (Hons) £9,000  Academic year. First year home fees

Qualifications required:

  • Tariff 104-112
  • International Baccalaureate 24
  • GCE AS-level
  • SQA Higher
  • GCE A-level
  • SQA Advanced Higher
  • GCSE/SQA Standard Grade
  • OCR National Certificate (6 Units)
  • OCR National Diploma (12 Units)
  • OCR National Extended Diploma (18 Units) M2
  • BTEC Scottish Higher National Certificate
  • BTEC Scottish Higher National Diploma
  • BTEC Level 3 Subsidiary Diploma
  • BTEC Level 3 Diploma D*D*
  • BTEC Level 3 Extended Diploma MMD
  • BTEC Level 3 National Certificate

Key Course Information

KIS Key Information Set

The KIS is an official overview of comparable information on higher education courses for prospective students. Read more.

80% Go on to work and/or study

In work 60
Studying 20
Studying and working 0
Unemployed 5
Unknown 10

28% Total study time lectures

Total Written: 23%

Total Coursework: 71%

Total Practical: 6%

£4,480 - £5,226
Typical cost of university accommodation

£4,940 - £6,396
Typical cost of private accommodation