Royal Holloway, University of London

Course Introduction

This course provides students with an in'depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities; develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.

Course Modules

Core units: marketing, a critical introduction; consumers and brands; research methods; dissertation; choose 3 elective units: arts marketing; business to business marketing; consumption, markets and culture; digital media marketing; marketing communications; marketing ethics; not'for'profit and public sector marketing; sports marketing.

Course Additional Entry

UK Upper Second Class Honours degree (2.1); or equivalent; IELTS and TOEFL scores for non'native English speaking applicants.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MA (Postgraduate) £15,800  Whole course. First year overseas fees
1 year
Full Time
MA (Postgraduate) £9,800  Whole course. First year home fees