This course provides students with an in'depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities; develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.
Core units: marketing, a critical introduction; consumers and brands; research methods; dissertation; choose 3 elective units: arts marketing; business to business marketing; consumption, markets and culture; digital media marketing; marketing communications; marketing ethics; not'for'profit and public sector marketing; sports marketing.
Course Additional Entry
UK Upper Second Class Honours degree (2.1); or equivalent; IELTS and TOEFL scores for non'native English speaking applicants.
|Duration & Attendance||Qualification||Tuition fees|
|MA (Postgraduate)||£15,800 Whole course. First year overseas fees|
|MA (Postgraduate)||£9,800 Whole course. First year home fees|