This course covers a range of issues related to service operations, consumer behaviour, project management and the legal issues related to business. Students focus on retail management and marketing topics, exploring key developments and trends in this area through a range of workshops and consultancy projects.
Modules include: Services marketing strategy; services operations management; buyer behaviour; entrepreneurship in an international context; consultancy practice; e'commerce operations; retail management and marketing; services management workshops; research methods; dissertation.
Course Additional Entry
A 1st degree at 2nd Class Honours level; work experience or non standard qualifications are considered; applicants whose 1st language is not English need an IELTS test with an overall score of 6.5.
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