University of Greenwich

Course Modules

Year 1: Personal and professional development 1; the marketing profession; marketing principles and planning; one option from: events management; applied business law; introduction to economics; context and regulatory framework of business. Year 2: Personal and professional development 2 (including a work placement opportunity); marketing research tools; customer insight and research; marketing communications management; one option from: global marketing; marketing management; event planning; optional sandwich year (work placement). Final Year: Personal and professional development 3 ' the marketing project; advertising campaign management; contemporary issues in marketing communications; direct, interactive and digital marketing; one or two options from: social marketing; public relations management; innovation and creativity in marketing; marketing; contemporary issues in events management; global operations and logistics in a marketing context.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons) £10,850  Academic year. First year overseas fees
3 years
Full Time
BA (Hons) £9,000  Academic year. First year home fees
6 years
Part Time
BA (Hons)
4 years
Sandwich
BA (Hons) £10,850  Academic year. First year overseas fees
4 years
Sandwich
BA (Hons) £9,000  Academic year. First year home fees

Qualifications required:

  • Tariff 120
  • Irish Leaving Certificates CCCCC
  • European Baccalaureate 60%
  • International Baccalaureate
  • Course specific
  • GCE A-level
  • GCSE/SQA Standard Grade
  • BTEC Level 3 Extended Diploma