This course addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.
Modules include: Design literacy; research methods (visual research); major project proposal; workshop options project; design and rhetoric; research methods (major project definition); major project resolution (practical and report) or major project resolution (thesis).
Course Additional Entry
An Honours degree in a relevant subject, or a professional or academic qualification recognised as equivalent to an Honours degree. Applicants who do not have the required qualifications, but do have professional experience, may be eligible to gain credit for previous learning and experience through the Accreditation of Prior and Experiential Learning (APEL) i.e. professional experience or a combination of courses and work experience. Experience is assessed as a learning process and tutors will evaluate that experience for currency, validity, quality and sufficiency. Applicants whose 1st language is not English require IELTS 6.5 or equivalent. All applicants will be expected to submit an electronic portfolio on CD or via a website with their application form. This should include a maximum of six projects and supporting material as described above. These should be clearly annotated and organised. All applicants will be expected to outline their major project ideas in the application. This should describe the area of interest, the field of study and the particular focus of their intended work across the year. This should include an overview of how they intend to go about producing the project.
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