Course Modules

Year 1: concepts; the digital image; media and the web; branding; communication and visualisation; contextual studies; theory and context; opportunities; trends and ideas; mapping a profession. Year 2: advertising and promotions; design innovation; cross media concepts; integrated branding; live project in the workplace; contextual studies; debate and polemic; dissertation preparation; marketing strategy. Year 3: interactive advertising; enterprise and entrepreneurship; major project and major project report; competitions; self'initiated project; contextual studies; dissertation.

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons) £10,500  Academic year. First year overseas fees
3 years
Full Time
BA (Hons) £9,000  Academic year. First year home fees

Qualifications required:

  • SQA Higher
  • SQA Advanced Higher

Key Course Information

KIS Key Information Set

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80% Overall, I am satisfied with the quality of the course

The course is well organised and is running smoothly 72%
I have been able to access general IT resources when I needed to 78%
The library resources and services are good enough for my needs 68%

90% Go on to work and/or study

In work 85
Studying 5
Studying and working 0
Unemployed 7
Unknown 2

22% Total study time lectures

Total Coursework: 100%

£9,581 - £10,647
Typical cost of university accommodation

£4,628 - £5,920
Typical cost of private accommodation