University of Greenwich

Course Modules

Year 1: Personal and professional development 1; the marketing profession; marketing principles and planning; 1 option from (business planning and development; introduction to economics; context and regulatory framework of business; applied business law; event planning, health, safety and risk). Year 2: Personal and professional development 2; customer insight and research; marketing management; 1 option from (marketing communication management; global marketing management; planning events). Final Year: Personal and professional development 3; strategic decision making for marketers; contemporary issues in marketing; direct, interactive and digital marketing; 1 option from (public relations; innovation and creativity in marketing; global operations and logistics in a marketing context); plus another option from (strategic brand management; social marketing).

Duration & Attendance Qualification Tuition fees
3 years
Full Time
BA (Hons) £10,850  Academic year. First year overseas fees
3 years
Full Time
BA (Hons) £9,000  Academic year. First year home fees
6 years
Part Time
BA (Hons)

Qualifications required:

  • Tariff 120
  • Irish Leaving Certificates CCCCC
  • European Baccalaureate 60%
  • International Baccalaureate
  • Course specific
  • GCE AS-level
  • GCE A-level
  • GCSE/SQA Standard Grade
  • BTEC Level 3 Extended Diploma