London South Bank University

Course Introduction

This course examines current global marketing issues and aims to provide the skills students need to stay at the forefront of this discipline throughout their career; the course extends awareness of the complex, dynamic and sometimes hostile international business environment; the main thrust of the course is to equip managers with the knowledge and understanding to make and implement marketing decisions for the international arena; this course enables them to apply theoretical frameworks and principles to the practical work environment.

Course Modules

Research methods; strategies for international market entry; cross cultural buyer behaviour; international pricing and performance; international brand management; dissertation (20,000 words). Plus 2 electives of the student's choice: digital and social media; global operations and logistics; marketing communications; market driven marketing; public relations.

Course Additional Entry

Bachelor degree equivalent to UK 2nd Class Honours Lower Division in a related subject. Mature students will considered with a minimum of 3 years relevant work experience. English language qualifications for international students: IELTS score of 6.5.

Duration & Attendance Qualification Tuition fees
1 year
Full Time
MSc (Postgraduate) £10,500  Academic year. First year overseas fees
1 year
Full Time
MSc (Postgraduate) £7,560  Academic year. First year home fees
3 years
Part Time
MSc (Postgraduate) £3,500  Academic year. First year overseas fees
3 years
Part Time
MSc (Postgraduate) £2,520  Academic year. First year home fees